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Re: Improvements to Onshape - December 10th, 2020
I have no doubt that PTC has the resources and ability to further elevate the Onshape mission but it seems the logo change could be counter productive to this message. PTC is vocal about not disrupting the physicality of Onshape which signals that they get it and understand its uniqueness. The hurdle I am having a hard time getting over is changing a logo from something that stood for the future of CAD into something that is in line with what I view as the old way of doing CAD. Onshape was different, but now it's the same? The resulting takeaway is confusing and contradictory. The homogeneity of the new PTC mark feels to rewind progress. Onshape's best marketing tool is its community word of mouth. Why would you want to make that community confused about the future when the product has so much growth potential to go still?
Is PTC trying to express that Onshape works well with its other products? But isn't a core value of Onshape that you do not need to use Creo, Windchill, or anything else 99% of the time?
I professionally use a PTC product on a daily basis and have zero association with the corporate PTC logo. If shown a lineup of logos and asked to pick out the PTC one I would be shooting in the dark. For me Onshape, and subsequently its logo, grew to stand for a welcomed fresh breath of air, a one stop shop... the future of CAD! I do acknowledge that my unique experiences do not mean that this is a common sentiment with everyone... That is where doing a bit of research comes in.
Did PTC work with branding professionals on this transition? Did PTC do its research by interviewing any current, new, and potential Onshape users? The visual change of a logo may seem trivial but they often have much larger implications beyond personal preference for one over the other. Search "Tropicana brand fail" to see how the company lost tens-of-millions of dollars in sales in two months along with lasting market share to competitors. This is certainly not the same situation or at the same scale as Onshape still has a lot of upward growth to establish. But it serves as food for thought and a textbook example of the importance of understanding your audience.
Change can be good but it should be strategic and transitioned over time after setting a foundation of trust and value. Companies need to understand that a brand is not just a logo... a brand is predominantly defined by how your customers and customers-to-be feel about you. The logo is one element that should be in line with with your core message.
For what it is worth I am not going anywhere and will continue to use the Onshape service because I see the greater possibilities. I was drawn to Onshape for its accessibility, community, available resources, and its distinction in usability from all of the other dinosaur CAD packages from which I have spent countless hours of my life bending and fighting. Who knows, maybe the PTC familiarity will give potential users who are on the fence the nudge they need to make the leap. Rebranding is a surprisingly tough decision to navigate and should be treated with care. I remain hopeful that PTC is able to get Onshape into the hands of more people and companies. I am just scratching my head a little about how they plan to go about it and what its impact will be on existing customers.
MasonU
6
Re: Improvements to Onshape - December 10th, 2020
👉brucebartlett said:Where do I find the video?Evan_Reese said:Now that one I can say I found out myself by dissecting the center point rectangle. I use it more often than I thought I might.romeograham said:@Evan_Reese and you passed it on....Thanks! (The other one I find myself using from your sketching tips video is the midpoint constraint with 3 points...it's a subtle / powerful workflow).
https://www.youtube.com/watch?v=Nw1nR_8PIFI&t=1sMy most useless FeatureScript ever: 🎶 Panpipe 🎶
I don't even really like pan pipes. Like, I'm fairly minimal with what I own, and wouldn't spend $5 on one, but for some reason, I got it in my head that I could make a feature to produce them in any key, so I had to give it a go. I guess the real reason I couldn't stop thinking about it is that I'm interested in music theory, 3D printing, and FeatureScript and this project is at the intersection of all 3. Maybe it's a good last-minute Christmas gift for those of you with 3D printers. I've done some preliminary prints and it sounds right, I haven't tested it for perfect pitch. I have found that it's possible to make pipes that are so long or short they don't work right. Give it a try!
https://cad.onshape.com/documents/4c7e52e0fc4211bda7312685/v/857ad883122c38ffcd8b2cdf/e/b30abc27390ae7615198c41d
https://cad.onshape.com/documents/4c7e52e0fc4211bda7312685/v/857ad883122c38ffcd8b2cdf/e/b30abc27390ae7615198c41d
EvanReese
10
Re: Improvements to Onshape - December 10th, 2020
As usual every Onshape update is full of effective features and improvements. Thank you very much.
About the new logo... I think that there was a precise idea behind the blue color and the unique font. They contributed to make Onshape very recognizable. Also the current green homepage, I find it very common and too much PTC. But that's because I hoped that Onshape would have mantained his own path. However... everything changes. I hope that PTC enhance Onshape respecting his uniqueness.
LucaMaz
6
Re: Improvements to Onshape - December 10th, 2020
PLEASE get rid of the blue and green colour scheme. I really can't believe that is a thing.
commit one way or the other.
commit one way or the other.
Re: Improvements to Onshape - December 10th, 2020
really not a fan of the new logo, wouldn't mind a different new one, this one just doesn't fit.
Re: Improvements to Onshape - December 10th, 2020
On the fly variables, this will save some time. So many improvements! Thank you Onshape team!
(┛◉Д◉)┛彡┻━┻ New logo, not good. The old color and logo were clean, bold, and inviting. Subconsciously, this will affect everyone's first impression of Onshape.
(┛◉Д◉)┛彡┻━┻ New logo, not good. The old color and logo were clean, bold, and inviting. Subconsciously, this will affect everyone's first impression of Onshape.
Re: Improvements to Onshape - December 10th, 2020
Always good to get some improvements. Pdf's transparency is a good one, also variables on the fly will help. Thankyou Onshape Team for all the hard work and improvements made this year. Next year I'd love to see some major improvements to release and product data management workflows this could deliver huge time saving to my business.
On the icon, it's growing on me but honestly doesn't really impact me in any way. However, I'd like to see a variation to the forum and web favicon from the application tab.
I
On the icon, it's growing on me but honestly doesn't really impact me in any way. However, I'd like to see a variation to the forum and web favicon from the application tab.
I
Re: Improvements to Onshape - December 10th, 2020
I understand wanting branding. I'm over it.
But beyond that, I hope PTC becomes more of a silent owner...
Onshape is where it is today because the staff is amazing and the community cares about the product to give helpful feedback. We give the feedback because Onshape listens and answers every message. I feel if PTC takes over, everything will fall on deaf ears.
PTC should let Onshape continue to be awesome by doing what they do best. Listen and deliver. PTC can just sit back and collect the paycheck.
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But beyond that, I hope PTC becomes more of a silent owner...
Onshape is where it is today because the staff is amazing and the community cares about the product to give helpful feedback. We give the feedback because Onshape listens and answers every message. I feel if PTC takes over, everything will fall on deaf ears.
PTC should let Onshape continue to be awesome by doing what they do best. Listen and deliver. PTC can just sit back and collect the paycheck.
🖐
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Re: Thoughts on the logo
Eh, it's a logo. If it makes them happy, it's their aesthetic to do with as they see fit.
That being said, I preferred the old one. It was more recognizable, and reminded me of a periodic table element. It was a nice touch.
However, that's not the issue which gets me to post here. The new color branding-- designed to match the logo-- is what bothers me more than anything. The main page has been updated with the green buttons and, putting it charitably, it's a questionable decision.
Green buttons are not a way to go, no matter who owns the company. It's a question of contrast and readability, not market share and branding. I sincerely hope that the webpage updates are rolled back and in general the green is kept far from UI elements.
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New www.onshape.com web page button:
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Best guess as to old www.onshape.com/ web page button:
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@Onshape, please don't make your interface and homepage harder to use just to satisfy branding requirements.
That being said, I preferred the old one. It was more recognizable, and reminded me of a periodic table element. It was a nice touch.
However, that's not the issue which gets me to post here. The new color branding-- designed to match the logo-- is what bothers me more than anything. The main page has been updated with the green buttons and, putting it charitably, it's a questionable decision.
Green buttons are not a way to go, no matter who owns the company. It's a question of contrast and readability, not market share and branding. I sincerely hope that the webpage updates are rolled back and in general the green is kept far from UI elements.
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New www.onshape.com web page button:
------------------------
Best guess as to old www.onshape.com/ web page button:
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@Onshape, please don't make your interface and homepage harder to use just to satisfy branding requirements.
