Onshape, we are here for you!

MichaelPascoe

Someone has to tell you this for your best interest, we are here for you Onshape! 

The new logo and color is NOT good. The white and blue is very clean, modern, and inviting. While green, dark blue, and white are very out of date looking and not clean, simple or inviting. 

Hakro

That is true, unfriendly colors.

alnis

I agree. I think that part of the elegance of the Onshape logo is its simplicity/approachability (which ties into how simple/approachable it is to use). The new icon seems to go a bit counter to that and looks complex, implying complexity/difficulty in use.

The most iconic tech brands that I can think of off the top of my head all have plain text for their logos and/or a very simple icon. The old logo fits in much better with these designs than the new one in my opinion. Plus, all of them have a white background.






And a few which are just icons, but the icons are very simple and all have light backgrounds:


Even PTC's logo is often on a light background:



Here's my proposed/simplified alternative if the PTC style is a must (light theme and dark theme):
https://cad.onshape.com/documents/350bd0276c304b1545818a9b/v/fc7f97a70fea2c464cd0c97b/e/74888950da4368d7bb9c0e2f

Current new light theme and dark theme for comparison:


The text would be similar to how it is in the new logo (I couldn't figure out the font it is to put together a prototype), and it would match the color of the top half of the icon. Also, I have to wonder if the ® symbol is required since Google, Microsoft, Facebook, Amazon, Samsung, and the old Onshape don't seem to have them.

ryan_mcgoldrick47

New logo/branding is not pleasant. very 2000's.. 

MichaelPascoe

Well said @alnis_smidchens. That is a more elegant way to say it.

sebastian_glanzner

Darkmode confirmed? 

michael_mcclain

Just noticed the change on the homepage and I am not a fan. I think the original branding looks modern and much better. It gave the appearance of modern software in an industry full of old programs.

I also prefer the blue color over the new green. I never cared for that green when I was using other PTC products in the past and I dont care for it now. My wife took one look and called it an ugly color lol

Has anyone made an improvement request to reject the change? I'll put my vote on it. I enjoy using Onshape and hope for it to remain the thoroughly modern CAD program I've come to love both in function and form!

matthew_vilim

Weird that they would rebrand the landing page but everything else is the same for now. I hope when they release the rest of their "improvements", it doesn't ruin the user interface...

ryan_mcgoldrick47

It has changed again, although better than green and black, the PTC inspired logo really is not pleasant, its sharp and geometric vs what is soft throughout the rest of the branding. just feels unpolished, and agree with the sentiment here that Onshape had it right the first time, id rather live with the subtext : a subsidiary of PTC group for instance. I suppose probably Onshape people feel similar.

StephenG

Assimilation by the BORG has begun. Resistance is futile.

NeilCooke

Nothing gets past you lot!

Over the weekend an incorrect branch of our website was pushed to production.  We are about to finish a re-brand and are excited about getting fully integrated into the PTC family.  Please stay tuned while we fine tune our website UX. Please keep in mind, we are still the same Onshape, just a bit greener.   

MBartlett21

Does the dark background for the logo mean that Onshape is getting a dark mode?

Jake_Rosenfeld

@MBartlett21

I wouldn't read that much into the dark background, dark mode is likely a ways off.

MichaelPascoe

Only got 5 hours of sleep last night. Fortunately it has been changed back to a more approachable and modern look.

Sigh... Thank you. I will be able to sleep tonight.  

john_mcclary

Hmm.. The symbolism of the large green box surrounding the small white box with onshape written in the same color; looks to me like big brother ptc has little Onshape trapped. 

I know this isn't the case, but that was what I see. 

So does this mean we won't be wrong if we forget to capitalize the O in Onshape now? 😉 

MichaelPascoe

I'm curios to see what PTC has in store for the future of Onshape. PTC has some neat augmented reality modeling projects in their portfolio of products.

On a similar note, I will be switching from pc to Apple glasses whenever Apple releases them. My assumption is that most people will not be using a pc for too much longer once those are released. Unlike phones and tablets, the glasses will have a faster user interface than the keyboard and mouse.

I would like Onshape to be the modeling platform that everyone uses with Apple glasses. 

Ste_Wilson

I'm so glad I found this thread. I only saw the change briefly while distracted teaching a class and then when I went back to check it out it have vanished. Was beginning to think I was going mad! 

MichaelPascoe

New update. The white background is much better!

Onshape no longer has the strong marketing stance that the original Onshape branding had. The Onshape logo is not "Onshape". Now it is a complex hexagon. 

Small changes can mess things up. I'm not sure why PTC would want to destroy the perfect system. 

tim_hess427

MichaelPascoe said:

 I'm not sure why PTC would want to destroy the perfect system. 

Branding is definitely subjective, so I don't see how you can call any branding perfect. 

Why would PTC want to change it? There's definitely value in having a common design elements between different products in a portfolio. It can signal to potential customers that onshape really is a part of the PTC product portfolio, is backed by the resources of PTC, and is not just a startup with all the uncertainties that can come with that. 

MichaelPascoe

True, PTC probably has very good intentions with all of this. My comment came across more negative than I meant it to be.

tim_hess427 said:

MichaelPascoe said:

 I'm not sure why PTC would want to destroy the perfect system. 

Branding is definitely subjective, so I don't see how you can call any branding perfect. 

Why would PTC want to change it? There's definitely value in having a common design elements between different products in a portfolio. It can signal to potential customers that onshape really is a part of the PTC product portfolio, is backed by the resources of PTC, and is not just a startup with all the uncertainties that can come with that. 

Jake_Rosenfeld

For those who have not had the "aha!" moment yet, the new logo is a cube nested inside another cube  

bryan_lagrange

Embrace the new logo and make something to put on your key ring.

https://cad.onshape.com/documents/754b8efd3b088112eb360f90/w/fa85fefd1e96832022a3694f/e/e8c3b8b91b814ec95709b444

Jake_Rosenfeld

@bryan_lagrange

Awesome!

LyndeInnov

Throwing this out there as a possible middle ground. I am by no means a graphic designer, just wanted to put this out there. 


No matter the look going forward, I'll still be using Onshape.

john_mcclary

bryan_lagrange said:

Embrace the new logo and make something to put on your key ring.

https://cad.onshape.com/documents/754b8efd3b088112eb360f90/w/fa85fefd1e96832022a3694f/e/e8c3b8b91b814ec95709b444

Yea, but what the hell am I supposed to do about my tattoo?

bryan_lagrange

I am sure there is some talented artist out there that can make the transition for you. 

karen_wagner223

Not a fan of the new logo. It looks outdated as if it was done 20+yrs ago. I thought the previous one was such a clean modern design. I still enjoy using OnShape but wonder why this change was made.

john_mcclary

Branding requirements from PTC. They own Onshape of course they will want the logo to fit their brand. 



Maybe This matches the scheme better?

MichaelPascoe

Simple and elegant. Perhaps a slim grey offset hexagon that outlines the green hexagon.

We got this PTC . Think of all the money you could save by letting your fans do the work!

LyndeInnov said:

Throwing this out there as a possible middle ground. I am by no means a graphic designer, just wanted to put this out there. 


No matter the look going forward, I'll still be using Onshape.

tony_459

Exactly what I would have said if I could say it so well.

I'm alienated by the new logo.

The original was down to earth and friendly. It was the logo equivalent of shorts and a tee---practical, relaxed, not uptight.

The replacement is crisp and professional but it has no personality. It's a generic suit and a tie. It's cold and distant. It's like a skyscraper, built to impress, not to welcome.

And it seems dated. This is the sort of logo I'd expect of companies built in the 80s and 90s and stuck in the 80s and 90s---somehow embarrassed by the fact they're ultimately just people and obsessed with masking that "peopleness" with... crisp, precise, robotic machineness?

I don't know, but a casual laid-back logo speaks to me in ways a crisp business-like nondescript logo never could---to the extent that logos can speak to me, anyway.

tony_459

I feel strongly that PTC should preserve and build on the original Onshape brand---not replace it with a PTC equivalent. All that will accomplish is alienate the original Onshape crowd and stoke fears of what else is to come from the corporates above---no doubt looking at dollar bottom lines and quite possibly missing the culture around Onshape along with everything else they can't quantify.

It's OK to have different products and different teams and different subcultures and different styles, PTC. All things shouldn't look the same just because they're under a common corporate umbrella. Let your teams carry on with their own original personalities instead of dressing them all up to look and behave like PTC is what I'm saying...

If we really wanted PTC out of Onshape, we probably would have just gone with PTC in the first place ;-)